Potterfields honored for conservation efforts

Larry and Brenda Potterfield will be honored with the Governor’s State of Missouri Conservation Award at the third annual National Lewis & Clark Conservation Awards ceremony September 22, 2018.

Hosted by the Missouri Conservation Heritage Foundation (MCHF), this awards program recognizes individuals and organizations that lead the charge for the appreciation and conservation of our natural resources in Missouri and beyond. Appropriately, the banquet will take place by the Missouri River, along Lewis and Clark’s route, at Missouri National Guard’s Ike Skelton Training Center in Jefferson City, Mo. at 6 p.m.

Larry and Brenda Potterfield own MidwayUSA, an internet retailer of shooting, hunting and outdoor products based in Columbia. In 2007, they founded The MidwayUSA Foundation, a nonprofit involved in helping communities and organizations raise money for education and youth shooting activities. Additionally, they developed the Youth Wildlife Conservation Experience (YWCE), a program designed to provide an opportunity for high school students across the U.S. learn about conservation, ethical hunting practices and wildlife management.

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